Join Our Team as a Digital Marketing Specialist - Drive Online Success and Lead Generation!

Are you a dynamic and results-driven digital marketer with a passion for driving lead generation and enhancing brand presence in the digital landscape? Centra is seeking a talented Digital Marketing Specialist to play a pivotal role in our marketing team. As a Digital Marketing Specialist, you will have the opportunity to strategize, execute, and optimize data-driven campaigns, manage Marketo Marketing Automation, lead SEO strategies, and collaborate with cross-functional teams to align digital marketing initiatives with broader business goals. If you're a proactive marketer with a proven track record of success in demand generation and an innate ability to leverage data insights for optimization, we want you on our team.

Position Overview:

As a Digital Marketing Specialist at Centra, you'll spearhead our digital marketing frontlines, propelling impactful campaigns that power lead generation and amplify our brand's online prominence. Your mastery of Marketing Automation, PPC advertising, SEM, SEO strategies, and data-driven decision-making will be pivotal in driving our digital marketing achievements. Your strategic prowess will shape our campaigns, cutting through the digital noise to deliver measurable results. Collaborating with cross-functional teams, you'll steer our digital efforts towards maximizing lead generation, underscoring Centra's commitment to excellence in every click and conversion.

Our Ideal Candidate:

We are seeking a trailblazing Digital Marketing Specialist who thrives on owning their role, driving exceptional results, and inspiring growth. We envision a candidate who not only brings their seasoned expertise to Centra but also ignites a spirit of continuous improvement. Your passion, drive, and creativity will be the driving force behind campaigns that set new benchmarks. We're excited for someone curious and collaborative, someone who not only excels individually but elevates our entire team with fresh insights. Join us in reshaping digital marketing excellence and teaching us what's possible.

Key Responsibilities:

Develop and execute data-driven digital campaigns with a focus on lead generation and web traffic growth.

Manage and optimize AdWords accounts, conducting performance analysis and adjustments for improved results.

Plan and implement social media advertising campaigns to strategically acquire leads and increase web traffic.

Monitor and optimize PPC advertising performance to maximize ROI.

Collaborate with cross-functional teams to ensure brand consistency across online media.

Conduct keyword research and implement SEO strategies to boost organic traffic.

Implement A/B testing for ad and landing page performance optimization.

Develop comprehensive digital marketing strategies and communicate plans and results to stakeholders.

Track and report on website and campaign performance through detailed analytics.

Collaborate with IT teams for seamless website task alignment and performance.

Utilize data insights for conversion rate optimization and user experience enhancement.

Stay updated on industry trends and new opportunities for growth and lead generation.

Qualifications and Skills:

• 3+ years of proven experience in digital advertising, SEM, and SEO strategies.
• Expertise in Marketo Marketing Automation is an asset
• Strong analytical skills and data-driven decision-making.
• Excellent communication and collaboration abilities.
• In-depth knowledge of PPC advertising platforms and tools.
• Knowledge of digital marketing best practices and emerging trends.
• Results-oriented mindset with a focus on continuous improvement.
• Attention to detail and ability to manage multiple projects.

Looking to elevate your career with an Award-Winning Company?

Join our team and be part of our success story! Our company has been recognized with the National Award for “Best Managed Companies” in 2022, Canada’s leading business awards program that celebrates excellence in Canadian-owned companies. We are proud to be among the best and to have received this prestigious designation. In addition, we have also won the National WaterStone Award for “Canada’s Most Admired Corporate Culture”, acknowledging our commitment to fostering a high-performance corporate culture that drives our competitive edge. Come join our team and be a part of our winning culture!

Check us out:

Don’t forget to visit us on our website at centra.ca, Facebook under Centra Windows, and Instagram @Centrawindows to find out more about who we are. We want to know what you think and if we’re the right fit for you.