Digital Marketing Specialist
Hey! Does this sound like you?
You’re innovative and resourceful with a results driven mentality. You’re a self-starter looking for a role where you can work in a fast paced collaborative environment that has high impact on the growth and success of a company. You possess a growth mindset and a thirst for knowledge. You have a go get em’ attitude, a desire to perform and a steady sense of energy? You want your foot in the door with a fantastic company that has growth and development opportunities. Well guess what, we’re looking for you too!
The opportunity you don’t want to miss:
Are you looking for an opportunity to take your digital marketing experience and apply it within a company where you will play an integral and highly impactful role growing the business? Show us what you got!
OWN IT! It’s on the back of all of our shirts. This is because Centra is 100% Employee Owned and we believe in owning our actions and promises. We manufacture our own windows (hello, Canadian made!), we install our own products (no third parties here!), and we have been in business for over 35 years. We have had a lot of practice getting it right – that’s why we have the best warranty. “Where customers become family” is our slogan – and we mean it.
What’s the job?
The Digital Marketing Specialist plays an integral role in growing and optimizing Centra’s online presence. This person will lead the implementation and optimization of our online advertising initiatives and oversee key areas of online lead generation, nurturing, regional campaigns & customer/prospect outreach activities. This person has a data-driven approach to how they optimize and implement PPC and digital advertising campaigns, SEO initiatives, email nurture strategies, and landing page and conversion rate optimization. This person will become one of the company’s marketing automation “Super Users”, executing all aspects of marketing campaigns in our platform while driving best practices.
Key Areas of Knowledge:
- Facebook & Instagram Advertising - strategy, implementation, and optimization
- Google Ads (Search, Display, YouTube) - strategy, implementation, and optimization
- Google Analytics
- Landing Page & Conversion Rate Optimization
- Conversion Tracking and Reporting
- SEO - Optimizing content to align with our keyword SEO strategies
- Email nurture/drip campaign strategy and execution
Want to set yourself apart?
- Experience or Familiarity with Marketing Automation tools (please list which tools)
- Experience or Familiarity with CRM systems (please list which systems)
- Comfortable working within a Website Content Management System (CMS)
- Computer Science, Marketing, or related Degree or Diploma is an asset
We’re B.C’s Safest Window Company. Big statement – but it’s true.
- We’ve been the industry leader in developing safe work procedures to protect the health of its employees and customers
- That isn’t new news – we’ve been leading the way in safety for over 10 years!
- We’re the only Worksafe COR certified window company
- COVID-19 hit and we were prepared - we’re exceeding all the safety guidelines laid out by WSBC, BCCSA, and BC Public Health Office
- Whether our employee owners are working on a site, in our plant, a customer’s home, or in the office we’re committed to their safety
How is Centra weathering the COVID-19 storm?
We are well positioned to manage the COVID-19 crisis and are currently active on all of our jobsites with a very strong outlook for the year. #jointhesafechoice
Check us out:
We would like to thank all candidates for applying, however only those selected for the interview process will be contacted.